I'm torn.
On the one hand, I genuinely think the fee idea is a great one.
On the other, I can see so many problems with it.
Can you imagine how much damage one or two cheesed off mouthy gits using social media could do to my business, if they "forgot" their appointment and I "refused to refund them"? Seriously? Look at the mob culture we're dealing with right now.
My friend, Susie, is a wedding photographer. She drives a car with her business name on it. She was approaching a junction, had right of way, but had to slam on her brakes to avoid a female driver who pulled out of the junction without warning. My friend, Susie, beeped her horn and probably shouted a few sweary words, but nothing out of the ordinary - basically just a normal response to someone trying to kill you. Later that day, her business facebook page was flooded, inundated, and absolutely bombarded by hideous reviews, horrible comments, insulting memes, offensive pictures...you name it, she received it. The other driver had written a post on Susie's page, using really offensive language and had then decided to get all her friends involved and almost successfully destroyed her entire business. Facebook got involved, and even the police ended up being involved.
It's an extreme example, I know, but do I really want to risk the mob descending on me and destroying 14 years of my hard work?
I love the idea of a fee, but honestly, I don't think I have the nerve to do it.