I had a friend 'in advertising'. He said that the reason I find ads (and videos like that one) so awful is because they are devised by twenty somethings who have no idea beyond their own experiences.
So the message is 'We've got to sell this sewing machine thingy, which is, like, really, really boring. I know! We'll make them think it's, like, exciting - compare it to a car!!'
(Yes, I know I sound as thought I'm out of date with my use of 'like', but that's because I
am out of date.)