There are staid and boring patterns on the Big 4 sites, that is basic styles we all like, which we can jazz up with nice fabric, trimmings etc. I've just ordered a bunch for my daughters, because I can't be bothered to draft these in their sizes - too boring a task. Most of us wear styles which change little over ten years or more, and only occasionally burst out the wild card. A few of the less flaunted indies have some genuinely different styles which took a fair bit of design ability. Quite a lot of the offerings from small independent companies make me think 'why?', and some never seem to get beyond that first exercise in pattern drafting look.