I don't think the new Vogue patterns have hit the UK yet though I ordered up 3 from the US site in a sale, they arrived last week and I've already cut out a Sandra Betzina dress. With my ClubBMV membership and postage they worked out at £27.75 for the three.
I've just checked the Sewdirect website and I see that top price Vogues at full price are now an eyewatering £17 per pattern. I supose that the fall of the £ against the $ and other currencies is largely responsible.