I hate articles like these. Firstly, you will never get a natural dye that is neon (as quoted in the article), it doesn't exist in nature. Secondly, it says "suspected carcinogenic" and also states that no studies exist to prove one way or the other. This is scaremongering and more importantly unfair to Pretty Little Things, especially as many other companies will use those dyes, but have not been named. If an article like that is being produced, IMO it should be about the dyes directly and not so much the company. It is biased and unfair and given that it states Pretty Little Things has grown faster than designer brands, I question who is actually behind the article.