That's interesting. Are they all being rebranded or just this one to differentiate it from the Ally Pally event?
Not more convenient for us, sadly, as a drive to Milton Keynes meant we could get a train direct to Olympia and I've heard some exhibitors are giving it a miss ostensibly because they don't favour the venue. An advantage for one is often a disadvantage for another though - depends where you're starting from. As it happens having been to the Harrogate show in November, we were planning to give this one a miss anyway.
It made me smile that their website says it's a 10 minute walk from Kings Cross while Google suggests 24 mins. Walking often seems easier than crowding onto the tube and up and down escalators with bags but I know which which pace would be closer when coming back loaded down with goodies.