Yes I saw that too and had a silent guffaw about it.
Strikes me there are a lot of cool young people out there who don’t remember having to knit a dishcloth in primary school. If they did they’d treat this, and the accompanying instructions for knitting your own tea towels, with the disdain it deserves. Even if they are in organic hemp yarn, hand spun by an off duty tech startup entrepreneur on a wheel they built themselves ...