The more I investigate this malarky, the more I realise the importance of marketing. I've seen someone with mediocre product outselling real talent on 'Etsy' etc. I mean wildly outselling them. I don't begrudge the budding tycoon their success - there's nothing wrong with their product, but I've looked at how they've done it and thought, "Ahhh...Marketing. Someone went to Business School." Then again, what did I expect?I am completely useless at selling (buying I'm brilliant at !!! ) or promoting myself.
I invested a small amount of money on an online
UK based crafters type shop Numonday and have barely had any views let alone a single enquiry, God forbid a sale!
I know quilts are not exactly impulse buys but I thought the coasters might at least sell !!
Theres also a
Faceache page where the shop owners promote their wares and I tried to show and tell with them ...
Whereas the other posts received likes, and OOhs and Ahhhs and How Much is that? (doggy in the window) and can I buy this? My posts didnt even garner a thumbs up let alone a comment...
I also know (yes really in the flesh know) of a girl who styles herself as some sort of vintage sewing guru with a FA following who ooh and ahhh and fawn over her every syllable on her blog which I recently found ....
I have known her since she moved to my town and was so interested to read her delightful flowery prose of the charmed life she lives ... sitting in the garden stitching away listening to the birds and feeding a seemingly tame hedgehog or being interrupted by the postman who said she looked so peaceful and content sewing in her specially made studio that he really didnt want to disturb her but he had this parcel of antique lace for her ...
All bollocks because, as I said I know her personally, and she has begged me to go and visit her studio as she ... and these are her words... hadnt sewn a single stitch since moving !
The blog is very inspirational but I have sewn a thousand times more than her in the last year and it is as I say Self promotion and aggrandisement of herself on her part to the highest degree ...
All in all as I said before ... Im useless at
self promotion lying.
Errrm Should this be on the Rant thread!