@b3lha my advice would be to get some decent embroidery thread. Either Gutermann Sulky machine embroidery thread which I prefer or Madeira. Hemline isn’t great quality stuff…..any of it really! Make sure the bobbin is wound properly and put in the case the correct way. Even if you are sure it is right…..get the instruction book out and check. Follow the instructions precisely. It’s amazing how many people are convinced it’s right when it’s not. And as
@toileandtrouble said check the needle or even put a new one in. Make sure it isn’t hitting the needle plate by turning the fly wheel carefully towards you. For embroidery an embroidery needle is best as it has a slightly larger eye allowing thread to pass through at the high speeds the machine uses without shredding.
Make sure the fabric and stabiliser are taut in the hoop.
When you thread the machine make sure the presser foot is up so that the thread can sit in the tension discs properly.
The shop won’t be able to tell from photos whether there’s a problem with the machine. So I’d try some other things first. If in doubt about the machine it’s best to check the normal sewing, particularly a wide zig zag. Always test on double fabric. On the reverse side you should see approximately 1/3 top thread showing and 2/3 bobbin thread.
It’s not unusual to have a bit of a problem when starting out with an embroidery machine. It’s a bit of a learning curve. I spent years working for a dealer so I’ve seen most problems!