If you force fabric through the machine while the needle is still going up and down the needle can be pushed out of the vertical and can hit the throat plate. Result, burrs on the plate and a bent or broken needle. Don't do it, is my advice! A hump-jumper is your friend if you're planning those sorts of shenanigans.
Other than that, I switch needles at the end of a big project. I am not too fussy about needle makes - Schmetz, Organ and the manufacturer-branded ones work for me. Wouldn't use no-brand needles from Amazon, though, for all the well-known caveat emptor reasons.
When I take a needle out of the pack to do a small job (eg, taking up a hem on jeans, say), I return it to the pack with the shank turned around so the flat side is outwards. That way, I know it's been used a bit and if I have another small job to do at a later date, I can use the same one. I keep empty needle packs (you could use match boxes if you use matches, of course) for old needles so they can be disposed of safely when the pack is full.