I really like the style and tried to do it a wee bit of it myself.
I really like the ethos of the company. They are providing work in a poor rural community, hence the massive price tag on their stuff as it is very labour intensive, but also, they are selling books with their patterns so you can go and do it yourself for a lot cheaper.
LMAO Florence, Al isn't poor. Neither is Muscle Shoals. Most of the area is Upper Middle class, partly due to the college, partly due to TVA. Muscle Shoals is known for its music and has 3 recording studios...one of the most famous of those that did is Lynyrd Skynard. Rascal Flatts routinely do, too. While most of the recording is done by country singers, it's just got a huge legendary music scene of all genres with local bands to international singers recording there. It is also a college town, off the Tennessee River...and yeah. It's not that rural. The county houses over 100,000 residents before the college kids.
I live about 30 miles from her shop, and while I live in a somewhat depressed rural area (which is kind of a misnomer...it's depressed from all the stuff sitting empty not from no one working), I actually DO live in the country. My studio is in a town of about 800, I live in a town to 2500 and the big ol' place to go is the county seat, population a whopping 25K. My county in TN never really recovered after several companies moved to Mexico, but even so...we're not all poor here either. Lot of people go to a neighboring town and work for Saturn.
Both places make about the same amount of median income.
Folks hear "Alabama" and think "oh my, so poor. What a backwoods area!" And some times it's true...and compared to where Natalie Chanin came from it is (Chicago, I think). But....it's not an entirely true statement where she is doing business.