The price charged for something attracts different buyers / puts the item for sale in a different 'class'.
A friend of mine buys and refurbishes wooden furniture (tbh I don't think her finish is particularly good). She took a set of stools into a local centre that sells for people and said that the price was £20 each. The proprietor told her not to be so daft and he said £50 each. They were snapped up the same day.
His theory was that if you put a low price on something people will equate that with low quality . If you charge a higher price you will attract a different group of people (those with money to spend) who equate the price with high quality even if it isn't.
This is borne out by people who will only buy 'labels' at inflated prices when the style and quality is little different from George at Asda.I completely agree with most of the comments below but especially Ploshies, I have known this for years the trick is
getting into the right market.
A couple of years ago I vainly tried to sell my quilts or at least the idea of them. We have a posh shop attached to our huntin', shootin' and fishin' gunshop (yes we have one of those !!!) which opened a couple of years ago ... they sell expensive blankets, hats, wire boxing hares, driftwood coffee tables ... posh country stuff ... you know the type of thing.
So I went in and asked if she would be interested in stocking a couple of quilts, I think I took in the
Honeycomb Dreams cot quilt, being one of the more traditional ones I had at the time.
She asked me how much I wanted for it and I think I said £150, just plucking a number out of the air.
She looked shocked! She said she would have to sell it for £225 to make any money on it!
I don't know how long it took me to make, it was quite a simple one; but I do know that it cost me £24 in patterned fabric for the front, background fabric, plus wadding, plus backing fabric, plus thread, plus a lil ink to print the bee, plus of course the time ....
and I also know that she sells her posh blankets for £75+
It is all about getting your product to the right market, and on that score I have always failed quite spectacularly!
So if this girl is actually
selling her creations (rather than just advertising them), then Good for her!